Anchored on Love, Hope and Inspiration
To keep up with the spirit of generosity that pervades the holiday season, and as its way of giving back to society, Anchor Land pursued various activities to benefit the less privileged in society last December 2014.
As the premiere property development company in Manila, Anchor Land embraces its role as a steward, and shares its wealth of blessings with the marginalized sectors such as the elderly and poor children. Through its CSR activities, it constantly provides opportunities and brings hope to people, especially those in the institutions that it supports. These institutions serve marginalized people with various needs.
This commitment to share its blessings is embodied in its program “Anchored on Love Hope and Inspiration.” Under this program are various activities including a feeding program, where hot and nutritious meals are shared with children. The activity was attended by Anchor Land employees, who share the values espoused by the company. The employees take part in the presentation, sharing their talents to bring joy to the audience
By celebrating the true meaning of Christmas, Anchor Land employees from different departments visited six institutions and brought generous gifts to spread holiday cheer. Besides giving the gifts, they also sang and danced for the residents of the homes, and interacted with them – all in the spirit of sharing and giving.
Anchor Land employees visited institutions such as the Precious Heritage Children's Home which was established to help orphans, abandoned and neglected children in the Philippines. It currently takes care of 28 children from ages 1-15 years old.
The employees also visited He Cares Foundation in Quezon City, which provides basic needs like food, clothing, education and medical assistance to extremely poor children. It was founded by full-time lay missionaries, Joe Dean Sola & his wife, Ardis in 1996. Four hundred children joined the feeding program while 30-40 children took part in the presentation.
Other institutions that were visited were Bahay ni Maria, a house for the elderly and abandoned or mistreated children, which is currently home to 22 elderly folk and 3 children. Next in line were the Tahanan ng Pagmamahal Children's Home Inc. in Pasig which provides shelter for boys, girls and abandoned babies. It is now home to 39 children.
They also visited Elsie Gaches Village in Muntinlupa, a residential care facility that provides care and rehabilitation services to abandoned and neglected children with special needs such as those with cerebral palsy, epilepsy, visual and hearing impairment, mental retardation, autism and other related conditions. It currently has 586 residents from ages 8 - 74 years old.
“We aim to inspire these people to keep moving forward with their lives by encouraging them to view life from a positive perspective,” said Elizabeth Ventura, President of Anchor Land Holdings, Inc.
In turn, there was also a presentation from the children and elderly benefactors, who aim to share their appreciation through song and dance.
As part of the activities, Anchor Land also held a logo-making contest, with the winning logo used for the T-shirts and other materials.
“One can easily feel the joy of the Christmas season in the smiles and laughter of those who we visited. I am happy that through Anchor Land’s initiative, we were able to share our blessings with those who need them the most, which is what Christmas is all about,” concluded Ms. Ventura.