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Anchor Land, Lamudi Hosted Successful Real Estate Summit in Cebu
As published on Lamudi.com.ph
September 16, 2015
Sep 16, 2015

Cebu-based real estate brokers were treated to a day of learning from two notable influencers in the industry.

 

Noted Manila-based real estate developer Anchor Land Holdings, Inc. and the Philippines’ number one real estate website Lamudi recently held a real estate professionals summit in Cebu City. Conducted last September 16 in the Sampaguita Room of the Mariott Hotel in Cebu, the summit allowed Cebu-based licensed real estate professionals to learn more about pertinent aspects of local real estate from two notable influencers in the industry.

How to Be Successful Online

One of the speakers was Lamudi Philippines’ managing director, Jacqueline van den Ende, who discussed with the summit attendees the difference between merely being a presence online to actually being an actual success. Among the subjects she discussed was the current online landscape in the Philippines, and how real estate professionals must leverage this to their favor. Highlights include the following:

Discussion of how 90 percent of homebuyers conduct research online before deciding on their purchase.
How search engine optimization (SEO) and search engine marketing (SEM) can help draw this 90 percent to the brokers’ websites, particularly by what helps raise their rank and keep their sites on the first page of search engine results.
Nurturing leads results in effective online leads conversion and the vital role promptly responding to inquiries has within the process.
The importance of consistently producing fresh content in order to not only stay relevant online but also to better provide home seekers with information as they move toward their decision to purchase.

Lamudi Philippines managing director Jacqueline van den Ende

Lamudi Philippines managing director Jacqueline van den Ende

Cebu Real Estate Market Trends

Also in attendance at the summit was Yves Luethi, vice president for marketing of real estate services firm KMC MAG Group, who discussed key aspects of the Metro Cebu real estate market. This included the potential advantages when choosing to invest in the area, as well as possible pitfalls and exactly how risky can they be:

  • The current cost of living in Cebu is 30 percent lower than that of Metro Manila, despite being just as highly urbanized. With the lower cost of living, properties at present also cost slightly less, making now the opportune time to invest.
  • Cebu City is expected to receive 22,500 residential units in total by 2018, ensuring an ideal amount of supply for the foreseeable future.
  • The overall vacancy rate among all districts in Cebu City in terms of office space has dipped to 2 percent, display the high demand for commercial space.
  • With regard to Grade A office space, supply is seen to increase in the next two years, but by 2017 the supply may not be able to support the take-up.
Yves Luethi, vice-president for marketing at KMC MAG Group

Yves Luethi, vice-president for marketing at KMC MAG Group

The summit came to close after Elizabeth Ventura, president of Anchor Land Holdings, presented a summary of the company’s current projects in Metro Manila to the Cebu-based licensed real estate professionals.

With many Anchor Land projects currently undergoing completion, some of the most notable include Admiral Baysuites situated along Roxas Boulevard, and the Monarch Parksuites, a multi-tower luxury condo in the Bay City in Parañaque.

One of the fastest growing real estate developers in the Philippines, Anchor Land Holdings initially found its niche within the affluent Filipino-Chinese community. The developer has since brought modern condo living to Old Manila through a combination of current trends and traditional comforts and practices.

Anchor Land Holdings’ training manager Cheryl Linato

Anchor Land Holdings’ training manager Cheryl Linato

Original article at: Anchor Land, Lamudi Hosted Successful Real Estate Summit in Cebu

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