Anchor Land Holdings, Inc. has appointed Elizabeth “Beth” Ventura the company’s new president effective August 15, 2011.
Prior to her appointment, Ms Ventura was ALHI’s vice president for sales and marketing who is credited for overseeing the growth and professionalization of the company’s dynamic sales force.
Ms Ventura holds a bachelor’s degree in Hotel and Restaurant Management from the University of Santo Tomas. She specializes in system sales design, general/sales management, training research and events organization.
She joined Anchor Land in 2006 as one of two sales managers, when the company was just embarking on its second project, the Mayfair Tower. She was encouraged to join the company by a very close friend who was once part of the sales team for Anchor Land’s first project, the Lee Tower.
Ms Beth’s arrival at Anchor Land came at a very auspicious time. Things were moving fast in the real estate firm and the company was already planning its third project, the Mandarin Square.
Her focus and vast experience in running a sales and marketing organization quickly became evident. Her being a workaholic was also on full display, and she would conduct sales planning sessions until early in the morning.
“She was a tireless worker and would not let anyone rest until the job is done,” attests a co-worker. Ms Beth also organized team-building activities as she consolidated and built Anchor Land’s sales teams into one cohesive, focused group that is as dedicated as its leader.
The hard work and the camaraderie paid off. Anchor Land’s sales skyrocketed, and in less than a year, the company was ready for its initial public offering.
In recognition of her sterling performance, Ms Beth was promoted assistant vice president for sales and marketing before the company was listed in the Philippine Stock Exchange on August 8, 2007.
In 2009, she was again promoted as vice president for sales and marketing and presided over the rapid growth and expansion of the Anchor Land sales force. She was also involved by top management to critique and provide inputs for the design of the company’s projects in the pipeline.
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