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Anchor Land sustains record growth and profitability through customer focus
Jun 26, 2014

Listed property developer Anchor Land Holdings, Inc. (PSE: ALHI) held its annual stockholders meeting on 26 June 2014 at the Mandarin Oriental in Makati City.

A buoyant Philippine economy and positive investor sentiment helped make 2013 a year of achievements for Anchor Land Holdings, Inc., which saw its net income hover above the billion-peso mark for the second straight year.

Riding on the back of strong real estate sales and higher rental income, Anchor Land and its subsidiaries ended 2013 with a net income of P1.11 billion on revenues of P5.70 billion,  representing an 8% increase over its 2012 net income of P1.02 billion and a 38% growth over its 2012 revenues of P4.14 billion.  Return on equity stood at 24%, reflecting Anchor Land’s successful efforts to continuously enhance shareholder value.

In particular, strong investor appetite drove sales of residential condominium projects Anchor Skysuites and Admiral Baysuites in Manila. As a result, real estate sales jumped by 41% to P5.08 billion in 2013 from P3.60 billion a year ago.

“Anchor Land benefitted from the continuing strength of the Philippine economy and the real estate sector,” Anchor Land Chairman Stephen Lee said in a statement. “This translated to robust demand for our projects from both local and overseas investors, as well as for our property management services.”

Anchor Land allocated P4.5 billion in capital expenditures in 2013 to complete additional projects in its existing developments.  In July 2013, it broke ground for five new developments, namely, the four-tower Monarch Parksuites in the Bay City; Oxford Parksuites and PrinceviewParksuites in Chinatown; and commercial buildings One Logistics and One Soler, which will offer warehousing facilities.   

“Anchor Land aims to further sustain our profitability momentum in 2014 by focusing on our core strengths, namely: luxury residential developments aimed at niche market segments, and a customer service program that puts the highest premium on client satisfaction and convenience,” said Mr. Lee. “As the market expands, so do we stand ready to provide it with the products and services that it needs. We will go and grow with our market and anticipate their every need.”

By far, demand for its different projects has exceeded expectations, as the Anchor Land team’s customer centric focus allows it to unlock the value of its properties, to the benefit of its buyers.  For instance, Admiral Baysuites, a 53-storey luxury residential condominium and 5-star boutique hotel along Roxas Boulevard, aims to build on the historic Admiral Hotel and transform it into a modern-day landmark. Once it opens in 2016, the Admiral Boutique Hotel will be the first 5-star boutique hotel in the Philippines and the first hotel in the country to be a part of the Accor Group’s prestigious MGallery Collection.

Anchor Land has also set its sights on the future, with strategic projects in the Philippines’ most exciting project yet, the Bay City in Paranaque.  Stepping in ahead of the pack, Anchor Land will soon turn over the second phase of the iconic Solemare, situated in ASEANA Business Park, building on the success of its first phase. 

Anchor Land further expands its presence in the Bay City with Monarch Parksuites, an eleven billion peso luxury residential development in the Bay City that will take advantage of the expected tourism gaming boom that will be generated by the Entertainment City. It will provide investors enormous property appreciation and income growth potential while ensuring their access to well thought-out facilities and property management and leasing services.

Binondo, Manila—the home of the Filipino-Chinese business elite who are a core client of Anchor Land—continues to be an area of focus for the company. Drawing on its deep understanding and closeness to its target market, Anchor Land is developing the Oxford Parksuites, Princeview Parksuites, and Anchor Skysuites, all designed with the Filipino-Chinese market’s distinct lifestyle preferences in mind. 

Both standing at 39 storeys, Oxford Parksuites and Princeview Parksuites were conceptualized to anticipate the needs of the Chinatown market. Oxford Parksuites is a follow-up to Wharton Parksuites. Located within the Chinese School Belt of Binondo, it aims to supply the strong demand for learning-inspired developments in Chinatown. Princeview Parksuites along Quintin Paredes St., on the other hand, will offer practical units suited for young families as well as businessmen who want to live in the middle of the financial stretch of Binondo.

By far the most ambitious of Anchor Land’s developments, the 56-storey Anchor Skysuites is still the tallest building in all Chinatowns all over the world and is targeted towards the affluent Chinese businessmen and professionals who recognize the prestige and privileged status of Anchor Skysuites as the most exclusive residence in Binondo. It is scheduled for turnover in 2014.

Outside Manila, Anchor Land has embarked on an ultra exclusive enclave in San Juan, called Clairemont Hills, featuring 23 townhouse units, and one 16-storey residential tower in a sea of greenery. It is located in a secure, quiet and gated compound that offers subdivision-like amenities that create an environment that is conducive to learning and development. Close to many private schools in the area, Clairemont Hills resonates with returning locals who want a convenient and secure home in the heart of a city.

Anchor Land plans to continue building iconic projects and the first on its list for 2014 is Manila 1590, another landmark residential project in Binondo – this time, on a historical lot along Masangkay St. on which once stood a house owned by revolutionary patriot Higino Francisco. Francisco aided national hero Jose Rizal in his endeavors and the original Noli Me Tangere script was hidden in his house for a period of time. This new project, aside from featuring the usual Anchor Land signature lifestyle residential components, promises to provide the perfect investment for families looking to purchase a residence replete with heritage and an ideal ancestral home for many generations.

Anchor Land is also set to build another landmark, the second phase of the Admiral development, the Admiral Grandsuites.  Standing 43 storeys tall along Roxas Boulevard, Admiral Grandsuites will combine the historical richness of the original Admiral Hotel and the modern luxuries of the Admiral Baysuites, then take it to new heights.

“With our unparalleled financial strength, fortified by the dedication and foresight of our team, Anchor Land is well equipped to stay on the growth path and build the landmarks of tomorrow, today,” concluded Mr. Lee.

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