Concluding its three-part Level-Up Your Digital Game training series, Anchor Land conducted a training and workshop on Facebook page management: page creation, content posting, and boosting.

The session aimed at supporting 202 Peaklane Social Media Ambassadors from Selyado Realty to maximize the benefits of Facebook to increase customer interaction and brand awareness.

Facebook provides a platform for dialogue between a brand and its customers, allowing companies to build better relationships with its current clients and target audience. In addition, Facebook allows users to communicate their experiences and give the company or page owners the opportunity to respond, thereby increasing engagement and helping build relationships.

The Digital Marketing Team tackled how to create a Facebook page and upload content. The team also showed the step-by-step process in boosting a post and how to monitor the performance of a boosted post.

The session also allowed participants to understand essential metrics when it comes to audience reach and engagement, allowing them to assess the effectiveness of their online campaign and cost-effectiveness.

On September 16, Anchor Land conducted a learning session on email marketing for the 202 Peaklane Ambassadors from Selyado Realtors. Anchor Land’s Digital Marketing team conducted an in-depth and interactive walkthrough of Mailchimp.

Mailchimp is a third-party provider that helps manage client’s database and create email campaigns. It is one of the marketing tools institutionalized by Anchor Land to promote its projects like 202 Peaklane.

The workshop proved to be very useful for Selyado Realtors to level up their digital selling game.

“Previously, we neglected the importance of email marketing as we observed only a few of our clients open their emails,” Selyado Realtors Vice President for External and Chamber of Real Estate and Builders Associations, Inc. (CREBA) Davao President Japheth Diones said. “With the new techno update, we can use the tool with a twist.”

Mailchimp allows users to measure the effectiveness of their campaign – from tracking the emails to measuring the click-through rates. This feature helps them create a sales pipeline from email blasts to tailored-fit personal emails.

“The Anchor Land team demonstrated adequate knowledge of the workshop. It was very easy to follow,” added Selyado Realtor Wayne Reeve Diems. “It can help us generate more sales aside from those we get from the platforms we are using.”

Anchor Land provides free email marketing materials to all its Accredited Brokers. Contact your Broker Network Manager for more information.

“We are looking forward to the next sessions. We believe these tools will be very useful and help us become more active in online selling as we embrace the unfamiliar, the new normal,” said Diones.